History

The company's activity began with the commissioning of a workshop for packing oils and lubricants in Poltava. The company employed 8 people. The first customers were car shop owners, market sellers, end consumers.
November 7, 1996
The company acted as an investor in the construction of the Cherkasy Autochemistry Plant (CAP)– one of the largest enterprises in Ukraine, specializing in the production and trade of technical fluids for the automotive industry. The company's products are exported to more than 50 countries. Since 2018, the company has stopped cooperating with CAP.
1999
Opening of a branch in Kharkiv, which serves the territory of Kharkiv, Luhansk, Donetsk and Sumy regions.
2001
Construction and commissioning of a logistics center in Poltava.
2002
Creation of a joint venture with Valmi, a major distributor of automotive components. Start of work in new regions – trade in auto parts in Central and Eastern Ukraine.
2003
Opening of a complex for the production, packaging, storage of lubricants with a total turnover of 30 thousand tons / year.

2005
2006
On April 7, 2007 the second car center "Avtohimkomplekt" was opened in Kremenchuk, the feature of which is the provision of professional services in the field of painting.
2007
Construction and commissioning of a new office and logistics center in Poltava with a warehouse area of 4200 sq.m.
2011
Opening of the unique GPL car service, which specializes in servicing both cars and trucks. It serves 25 cars at the same time, has its own painting and restoration department and a turning shop. In 2020, a rebranding was carried out, the retail direction of the GPL group of companies (car shops and car services) was named ROOLER.
2013
Opening of an office and logistics center in Boryspil, which serves the territory of Kyiv region and the city of Kyiv, as well as Zhytomyr, Chernihiv, Cherkasy, Vinnytsia regions.
2014
Opening of a branch in the village of Ostriv, Ternopil region, which serves Ternopil, Khmelnytskyi, Rivne, Volyn, Lviv, Ivano-Frankivsk, Zakarpattia and Chernivtsi regions.
2018
In 2019, GPL was rebranded. The company's mission, plans for the next 5 years and a social package for employees were formed. A new identity and strategy for communicating with customers has appeared.
2019
In 2019, the brand VIRA was rebranded.
The brand has more than 150 SKUs and includes technical fluids and lubricants.
2019
Launch of our own brand of aerosol paints MITKA, which includes automotive and universal lines, varnishes and primers.
2020
Rebranding of the Organic Prink brand. Update the identity and range of summer and winter washers.
2020
Opening of an authorized Mobil 1 center based on ROOLER car service.
2020
Opening of the renovated ROOLER retail store in Kremenchuk.
2021
Launch of premium TM Nano5. Paint for which pigments are developed by BASF concern. The line is also supplemented with related materials: masking tape, gas cylinders and solvents.
2021
On April 7, 2006, the largest car center in Ukraine was opened under the name "Avtohimkomplekt", which specializes in buying / selling cars, spare parts, car care products, as well as providing car service. In 2020, a rebranding was carried out, the retail direction of the GPL group of companies (car shops and car services) was named ROOLER.
The company acted as an investor in the construction of the Cherkasy Autochemistry Plant (CAP)– one of the largest enterprises in Ukraine, specializing in the production and trade of technical fluids for the automotive industry. The company's products are exported to more than 50 countries. Since 2018, the company has stopped cooperating with CAP.
Opening of a branch in Kharkiv, which serves the territory of Kharkiv, Luhansk, Donetsk and Sumy regions.
Construction and commissioning of a logistics center in Poltava.
Creation of a joint venture with Valmi, a major distributor of automotive components. Start of work in new regions – trade in auto parts in Central and Eastern Ukraine.
November 7, 1996. The company's activity began with the commissioning of a workshop for packing oils and lubricants in Poltava. The company employed 8 people. The first customers were car shop owners, market sellers, end consumers.
1996
1999
beginning of history

Investment in CAP
2001
Opening branch
2002
Logistic center
2003
Common activity
Opening of a complex for the production, packaging, storage of lubricants with a total turnover of 30 thousand tons/year.
2005
Production
On April 7, 2006, the largest car center in Ukraine was opened under the name "Avtohimkomplekt", which specializes in buying / selling cars, spare parts, car care products, as well as providing car service. In 2020, a rebranding was carried out, the retail direction of the GPL group of companies (car shops and car services) was named ROOLER.
2006
Auto center
On April 7, 2007 the second car center "Avtohimkomplekt" was opened in Kremenchuk, the feature of which is the provision of professional services in the field of painting.
2007
Auto center
Construction and commissioning of a new office and logistics center in Poltava with a warehouse area of 4200 sq.m.
2011
Logistic center
Opening of the unique GPL car service, which specializes in servicing both cars and trucks. It serves 25 cars at the same time, has its own painting and restoration department and a turning shop. In 2020, a rebranding was carried out, the retail direction of the GPL group of companies (car shops and car services) was named ROOLER.
2013
Car service
Opening of an office and logistics center in Boryspil, which serves the territory of Kyiv region and the city of Kyiv, as well as Zhytomyr, Chernihiv, Cherkasy, Vinnytsia regions.
2014
Logistic center
Opening of a branch in the village of Ostriv, Ternopil region, which serves Ternopil, Khmelnytskyi, Rivne, Volyn, Lviv, Ivano-Frankivsk, Zakarpattia and Chernivtsi regions.
2018
Opening branch
In 2019, GPL was rebranded. The company's mission, plans for the next 5 years and a social package for employees were formed. A new identity and strategy for communicating with customers has appeared.
2019
GPL rebranding
In 2019, the brand VIRA was rebranded.
The brand has more than 150 SKUs and includes technical fluids and lubricants.
2019
Vira rebranding
Launch of our own brand of aerosol paints MITKA, which includes automotive and universal lines, varnishes and primers.
2020
Own TM
Rebranding of the Organic Prink brand. Update the identity and range of summer and winter washers.
2020
Own TM
Opening of an authorized Mobil 1 center based on ROOLER car service.
2020
Mobil1 Centr
Opening of the renovated ROOLER retail store in Kremenchuk.
2021
Auto shop
Launch of premium TM Nano5. Paint for which pigments are developed by BASF concern. The line is also supplemented with related materials: masking tape, gas cylinders and solvents.
2021
Own ТМ
0>480
beginning of history
1996
November 7, 1996. The company's activity began with the commissioning of a workshop for packing oils and lubricants in Poltava. The company employed 8 people. The first customers were car shop owners, market sellers, end consumers.
Investment in CAP
1999
The company acted as an investor in the construction of the Cherkasy Autochemistry Plant (CAP)– one of the largest enterprises in Ukraine, specializing in the production and trade of technical fluids for the automotive industry. The company's products are exported to more than 50 countries. Since 2018, the company has stopped cooperating with CAP.
Opening branch
2001
Opening of a branch in Kharkiv, which serves the territory of Kharkiv, Luhansk, Donetsk and Sumy regions.
Logistic center
2002
Construction and commissioning of a logistics center in Poltava.
Common activity
2003
Creation of a joint venture with Valmi, a major distributor of automotive components. Start of work in new regions – trade in auto parts in Central and Eastern Ukraine.
Production
2005
Opening of a complex for the production, packaging, storage of lubricants with a total turnover of 30 thousand tons/year.
Auto center
2006
On April 7, 2006, the largest car center in Ukraine was opened under the name "Avtohimkomplekt", which specializes in buying / selling cars, spare parts, car care products, as well as providing car service. In 2020, a rebranding was carried out, the retail direction of the GPL group of companies (car shops and car services) was named ROOLER.
Auto center
2007
On April 7, 2007 the second car center "Avtohimkomplekt" was opened in Kremenchuk, the feature of which is the provision of professional services in the field of painting.
Logistic center
2011
Construction and commissioning of a new office and logistics center in Poltava with a warehouse area of 4200 sq.m.
Car service
2013
Opening of the unique GPL car service, which specializes in servicing both cars and trucks. It serves 25 cars at the same time, has its own painting and restoration department and a turning shop. In 2020, a rebranding was carried out, the retail direction of the GPL group of companies (car shops and car services) was named ROOLER.
Logistic center
2014
Opening of an office and logistics center in Boryspil, which serves the territory of Kyiv region and the city of Kyiv, as well as Zhytomyr, Chernihiv, Cherkasy, Vinnytsia regions.
Opening branch
2018
Opening of a branch in the village of Ostriv, Ternopil region, which serves Ternopil, Khmelnytskyi, Rivne, Volyn, Lviv, Ivano-Frankivsk, Zakarpattia and Chernivtsi regions.
GPL rebranding
2019
In 2019, GPL was rebranded. The company's mission, plans for the next 5 years and a social package for employees were formed. A new identity and strategy for communicating with customers has appeared.
Vira rebranding
2019
In 2019, the brand VIRA was rebranded.
The brand has more than 150 SKUs and includes technical fluids and lubricants.
Own TM
2020
Launch of our own brand of aerosol paints MITKA, which includes automotive and universal lines, varnishes and primers.
Own TM
2020
Rebranding of the Organic Prink brand. Update the identity and range of summer and winter washers.
Mobil1 Centr
2020
Opening of an authorized Mobil 1 center based on ROOLER car service.
Auto shop
2021
Opening of the renovated ROOLER retail store in Kremenchuk.
Own ТМ
2021
Launch of premium TM Nano5. Paint for which pigments are developed by BASF concern. The line is also supplemented with related materials: masking tape, gas cylinders and solvents.
480>980